Building Customer Anticipation
As promised here are many more ideas around how to build that excitement for your customer or client! I know some of these seem like they're only for product based businesses, the first step is the same.
Think through how you want your customer to feel at every touchpoint.
What emotions do you want them to have? How can you create those emotions with these different ideas? Is your branding consistent through every piece of marketing material, website page, social channels, etc?
- branded tape
- incorporate taglines on outside of box
- postcards, flyers & stickers
- surprise gift with purchase
- sample of parallel product
- customized wrapping paper
- tissue paper & mini sticker to hold it closed
- fully branded email notifications
- personalization from top to bottom
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