What really sets us apart is our dedication to the ancient grains we celebrate in our products. Our namesake grain, teff, is grown on our 7th generation farm in southern Michigan — a climate vastly different from its natural Ethiopian origins. We started growing teff in 2015 after years of struggling to break even due to plummeting prices for traditional crops like corn and soybeans.
After months of trying to sell teff flour on Amazon, our founder Claire put the whole teff grain into granola and loved the flavor — she called it Teffola. We started selling to friends and family then branched into farmers markets and local grocery stores. Seeing the success and potential of Teffola, the farm began to grow buckwheat, millet and oats as well as building a gluten free cleaning and processing facility.
Our team is slowly growing and so is our product line but one thing won’t change. Our products stand for much more than just a delicious and healthy breakfast or snack. We’re about flavor from real ingredients and connection that only comes from honesty and vulnerability.
We’re on a mission to be bold and brave in everything we do. On the farm, that looks like making the brave decision to step away from the traditional cash crop market towards an unfamiliar market in alternative grains and seeds. It’s difficult to change the mindset, business model etc when it’s all you know. But we’re leaning into it and learning as we go. Teffola has given us the opportunity to be bold in how we’re bringing this “new” ancient grain in an approachable and delicious way.
We encourage you to live boldly and make brave choices in your life no matter how small they may seem. We’re rooting for you while we live our mission to stay bold & brave.
I'm Claire, the maker, baker & founder of Teffola. Building this company from the ground up has been the most rewarding experience with some incredible highs and devastating lows. The community we're fostering from Brand Ambassadors to grocery managers really started as a dream. And slowly but surely, some of the dreams are coming to life.
I hang out on Instagram stories but mostly if you're just intrigued and want to be in a supportive community that encourages and pushes you to be all that you can be, apply to be a Brand Ambassador here.